Context - The linguistic, social, and cultural environment in which communication occurs, shaping and giving meaning to discourse., Text genre - A category of written, oral or visual communication based on shared features and communicative norms., Power Relations - Dynamics of influence and hyerarquies between individuals within social and institutional structures., Intertextuality - The way texts reference, echo or are influenced by other texts, Discourse Analysis - An interdisciplinary field that examines language in use, exploring patterns, meaning, and social implications within specific contexts.,

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