smear campaign - a planned attempt to harm the reputation of a person or company by telling lies about them, humble - ordinary; not special or very important:, empathize with - to be able to understand how someone else feels, diverse - including many different types of people or things, lobby for - to try to influence a politician or the government and, for example, persuade them to support or oppose a change in the law, win by a landslide - an election in which one person or party gets very many more votes than the other people or parties, political spin - a particular way of representing an event or situation to the public so that it will be understood in a way that you want it to be understood, undermine - to make something, especially somebody’s confidence or authority, gradually weaker or less effective, go viral - used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc, appeal to - to interest or attract someone, tap into something - to manage to use something in a way that brings good results:,

Political Advertising (Definitions)

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