Definition of Structured Interview, all questions are pre-set before the interview, Definition of Unstructured Interview, Free flowing conversation on a set topic but does not have predetermined questions, Strengths of ALL Interviews, The interaction between the researcher and interviewer can help participants who have difficulties reading e.g. young children , collects more in-depth data than surveys, Weaknesses of ALL Interviews, There might be bias in the data because of the investigator effect, meaning the behaviour of the interviewer influences that participants answers, participants might lie to give socially desirable answers, They tend to take a longer time than a survey, meaning that the sample sizes are often small, Strengths of Unstructured Interviews, The is more potential to explore a range ofideas, The researcher can ask questions to go into more depth about something interesting which is herd during the interview, Strengths of Structured Interviews, The procedure is more standardised, Easier to compare the answers between different participants, Weaknesses of Unstructured Interviews, It is difficult to analyze the data, Making comparisons between participants is more difficult, more difficult/impossible to replicate, Weaknesses of Structured Interviews, Quicker, Requires less training on the part of interviewer, The responses given are likely to go into less-depth.

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