Quantity is more important than quality. Suppose you are looking for a way to get people to walk more. One brilliant idea isn’t enough, you want five, ten. The goal of the brainstorming stage is to come up with as many ideas as possible., No idea is too predictable or bizarre. In fact, sometimes, these ideas can lead to the perfect solution., Zero judgment. Never reject an idea because you think it’s dreadful or unrealistic, because what you need is just ideas, ideas, ideas. The worst thing you can do in a brainstorm is to criticize an idea., Everybody’s equal. You have to identify shy people and encourage them. There is no hierarchy; it only works if you work as a team., Have no time limit. People often get their best ideas if they have as much time as they need., Write all the ideas down – each and every one. Have a secretary who records whatever anyone says. You can develop the ideas further after the meeting..

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