Benefits of Good Customer Care: Satisfying customers, Keeping loyal customers, Attracting new customers, Satisfying and motivating employees, Lowering staff turnover, Reducing staff absenteeism, Reducing costs, Good/improved reputation, Competitive edge, Increase sales/profits, Fewer complaints, Improved efficiency, Reduce waste, Consequences of Poor Customer Care: Dissatisfying customers, Loss of customers, Bad publicity, Demotivated employees, High staff turnover, Increased costs, Poor reputation, Legal action, Increased customer complaints, Decrease in market share, Lower efficiency, Increased waste,

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