inverse pyramid - a story structure where the most important information (or what might even be considered the conclusion) is presented first., quotations - statements that reflect the exact words used by the source., attribution - telling your readers where the information in your story comes from, as well as who is being quoted., bias - inclination or prejudice for or against one person or group, especially in a way considered to be unfair., ethics - the discipline concerned with what is morally good and bad and morally right and wrong, journalism - the collection, preparation, and distribution of news through such print and electronic media as newspapers, magazines, books, blogs etc.,

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