1) Kellogg’s Froot Loops, General Mills’ Chex, and Post Honey Bunches of Oats are all examples of a) product brands b) trade characters c) brand marks d) generic items 2) Which of the following is an example of a trade name: a) Ford Mustand b) Ford c) 501 Jeans d) Diet Coke 3) The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of a) product brands b) trade names c) trade characters d) private brands 4) Which of the following is an advantage of family branding: a) New products are easier to introduce. b) New products are not tied to company image. c) Sellers need less shelf space. d) Unrelated products are recognizable. 5) A disadvantage of individual brands is that they may a) contaminate each other b) be associated with one-of-a-kind benefits c) prevent companies from reaching different markets d) require more promotion 6) Whenever possible, an effective brand name should always be a) short & memorable b) multiple syllables & flashy c) related to other brands d) unrelated to product features 7) Why should a brand name be distinctive? a) So that it gives the product a generic image b) So that it can be used in multinational marketing c) So that it can easily be changed over time d) So that it sets the product apart from other products 8) Which of the following is a primary reason that businesses use brands: a) to identify their products b) to charge high prices c) to increase materialism d) to reduce expenses 9) Elyza usually buys the same brand of chocolate, but if her favorite brand isn’t available, she’ll try another brand. Elyza demonstrates brand a) preference b) mark c) insistence d) recognition 10) When buying things like towels or toilet paper, Mike prefers to save money by buying plainly packaged products that receive little or no promotion, also known as a) undersold items b) generic items c) stealth brands d) private brands

The BRAND is Right

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