customer complaints - Pieces of negative feedback about a company’s product, service, or support experience., customer loyalty - An ongoing emotional relationship between a company and its customers, manifesting itself by how willing a customer is to engage with and repeatedly purchase from one company versus competitors, customer expectations - Any set of behaviors or actions that individuals anticipate when interacting with a company., customer service - The assistance and advice provided by a company to those people who buy or use its products or services., customer satisfaction - A measure of how products and services supplied by a company meet or surpass customer expectation.,

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