Wards that arouse emotion - EMOTIVE WORDS, Using words like "I urge" or 'I demand' for emphasis - FORCEFUL PHRASESE, Questions that don't require an answer - RHETORICAL QUESTIONS", Speaking to the reader in a friendly way - CHATTYSTYLE, Numbers/graphs which provide convincing information - STATISTICS, Destroy the point of view of the opposing argument - CRITICISE THE OPPOSITE OPINION, Three phrases or describing words used to emphasise a point - CLUSTERS OF THREER, Using words like "we", "us", "you" to talk to the reader - PERSONAL PRONOUNS , Making your writing amusing so that the reader sides with you - HUMOUR, Make the reader feel sorry for something or someone - PLAY ON THE READER'S SYMPATHY, Being over-the-top to get a point across - EXAGGERATION (HYPERBOLE), Saying the same word or phrase more than once for emphasis - REPETITION OF WORDS, Words that stick in your minds - CATCHY PHRASES OR SLOGANS , Similes and metaphors adding colour to the writing - FIGURES OF SPEECH, Demonstrating differences in view point - CONTRASTS, Make your reader feel good with compliments - MAKE POSITIVE POINTS PERSONAL, Little stories to illustrate a point - ANECDOTES, Make sure that everyone else is seen to be the bed ones - MAKE NEGATIVE POINTS IMPERSONAL, Pictures or illustrations that are meant to arouse (вызывать) your emotions - EMOTIVE PICTURES, Making points easy to follow on the page - SHORT SENTENCES / PARAGRAPHS, Make the reader feel bad about something - PLAY ON THE READERS GUILT, Thought provoking pictures in your mind - IMAGERY, Support a point with the views of a professional - QUOTE A RELIABLE SOURCE , Making the reader surprised or horrified - SHOCK TACTICES,

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