Costs: Set up costs, Time spent on new proposal, Hire extra staff costs, Risk of losing brand recognition, Money spent on rebranding campaign, Risk of confusing customers, Research costs, Waste if products not sold, Staff training costs, Advertising costs, Benefits: New modern look, Stronger brand identity, Catchy slogan improves marketing, Expands market with choices, Keeps brand fresh and exciting, Build emotional connection with customer, Boost sales, Easier and faster shopping options, Customer loyalty increases, Builds customer trust,

Refresh Part C: Proposal Costs and Benefits

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