(C) Use of a large dominant main image, (E) Leads the eye to the article and its' theme, (C) Use of large dominant text, (E) Draws the reader to the article title, (C) Use of large drop cap , (E) Leads the reader to the start of the body text, (C) Change in proportion of multiple graphics (big to small), (E) Creates interest and breaks from conformity, (C) Similar sized images, (E) No image stands out more than others, (C) Images take up proportionately more space than text, (E) Draws attention to the images.

Cause & Effect - Proportion

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