As a marketer, you shape the external image of the company. Does the internal culture you experience match the image you promote to clients? Why or why not?, How can the company's values (e.g., reliability, innovation) be effectively communicated not just in ads, but through the behaviour of every employee?, Your job is about rules, compliance, and risk. How do you help build a positive culture, not just a culture of control? Can strict rules and a good atmosphere coexist?, Is flexibility (e.g., remote work, flexible hours) a risk or an advantage for a construction company from a legal/management perspective?, Look at the elements from the exercise (atmosphere, code, flexibility, image, pay, strategy, structure, values). Choose the two most important for employee satisfaction in your company. Rank them and explain your choice to your partner., Hypothetical: You are starting a new subsidiary in Dubai. What three elements of your current Russian corporate culture would you keep, and what would you change to adapt to the local market? Why?, What is one thing you would change about the company culture if you had the power? How would you implement this change?

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