Dimension, A category or way to organize and compare something., Distinction, A clear difference between two things., Be aware of, To know about something and consider it carefully., Top of mind, Something you are actively thinking about or prioritizing., To utilise, To use something in a practical or effective way., Study objectives, The main goals or purposes of a research study., Predetermined, Decided in advance, before the research begins., To adjust, To change something slightly to improve it., Observation biases, Mistakes in research caused by the researcher’s expectations or influence., Decontextualised use of product, When users test a product outside of their normal, real-life situation., External validity, The degree to which research results apply to real-world situations., Encounter the product, To come across or experience a product, often for the first time..

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