GEN X, neglected generation, 1965-1980, High divorce rate of their parents, value close and lasting relationship, Grew up in changing world, Pragmatic and independent, Values: job stability and fin.security, individualistic, sceptical towards institutions, self-employed, high adaptability, GEN Y, 1981-1995, digital natives, globalisation, value creativity, inclusion, part of the future, work-life balance important, collaborative and flexible environment, invest into self-development instead property, like to make difference, me-generation, selfish, lazy, GEN Z, 1995-2009, less books, more devices, more educated, more depressed, value innovation and flexibility, value "emotional salary", limited attention span, demanding consumers, value professional growth and empowering, BOOMERS, 1946-1964, Post WW2, optimism, economic prosperity , growing middle class, value relationship, goal-centric, self-assured, hard-working, GEN ALPHA, 2010-2025, iPad kids, can't read cursive, focused on family and future, love movies, permanently connected.

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