They didn't even need massive ad spend to make it work - the internet did the job for them., money a company spends on advertising, What's also clever is their affiliate marketing - they work with fashion influencers who create try-on videos and link to ASOS pages., a strategy where an individual or business earns a commission for promoting another company's product, Even when you walk into a brick-and-mortar store, you'll often see live demos or displays showing how the product works., a physical retail shop you can visit, Then, little by little, they lead you into the paid features. That's what we call a conversion., turning a potential customer into a paying customer, It's all designed to keep the end-user exploring., the person who actually uses the product or service, It was all over social media during prime time, helping them achieve massive global reach., the ability to connect with or sell to people in many countries, This also gets them high engagement - people scroll, click, and add items to their wishlist., strong interaction from customers or followers like likes, comments, and shares, They also segment their tools for different users - students, business owners, marketers - so each lead sees something made just for them., a person or company that shows interest in a product or service and could become a customer, It was all over social media during prime time., the time of day when the largest number of people are watching TV or active online, You'll find detailed reviews, videos of people using the devices... That kind of social proof makes you think, "Wow, I need this in my life.", when people trust or follow something because others have already done it or approved of it, Online, you'll find detailed reviews, videos of people using the devices, and hundreds of glowing testimonials from customers all over the world., a personal recommendation or positive comment from a customer who liked the product, They use a playful tone of voice that people either love or love to hate., the style and attitude used in brand communication

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