TRANSPARENCY, Openly sharing information about a company's decisions, finances and practices, ACCOUNTABILITY, Being answerable for decisions and accepting their consequences., PRIVACY, A customer's right that can clash with a company's interest in collecting data., CONFIDENTIALITY, Protecting business secrets, which can conflict with the public's right to know., PROFIT, Financial goal that may conflict with workers' or communities' well-being., TRUST, What stakeholders give a company when it is transparent., DISCLOSURE, Publishing reports and information so others can hold a company responsible., INTEGRITY, Acting honestly and consistently, which supports both transparency and accountability., GREENWASHING, Making false or exaggerated claims about being environmentally friendly., BRIBERY, Offering money or favors to influence a decision unfairly., FRAUD, Deliberately deceiving others for financial gain., MONOPOLY, When one company controls a market and consumers have no alternatives., LOBBYING, Using money and influence to shape laws in a company's favor., WHISTLEBLOWER, An employee who reports illegal or unethical practices., AUDIT, An independent review of a company's records to check accuracy., SURVEILLANCE, Tracking users' online behavior, often without their clear consent.

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