Alliteration - Repetition of initial sounds, Simile - Comparing one thing with another using 'as' or 'like', Emotive Language - words which create emotional response, Rhetorical question - a question asked in order to create a dramatic effect or to make a point rather than to get an answer, Fact - something which can be proven, Opinion - something which is believed to be true, Bias - inclination or prejudice for or against one person or group, especially in a way considered to be unfair, Pun - a clever or funny play on words, Superlatives - the highest degree of comparison, Metaphors - a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, Repetition - repeating words or phrases for effect, Statistics - collection and presentation of data, slogan - a catchy phrase, Onomatopoeia - words where meaning can be derived from sound, Direct address - use of personal pronouns to involve the reader e.g You, we, I, Rule of Three - often adjectives used in threes to add more emphasis, Hyperbole - exaggerated statements or claims not meant to be taken literally,

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