Bandwagon Definition - If everyone else is doing something or owns a particular item, you should too, so that you are not left behind., Loaded Language Definition - When an author, speaker, or advertiser carefully chooses their words (diction) to create a certain (and oftentimes emotional) response from the audience., Expert Testimonials Definition - An author or speaker establishes credibility when he/she is an expert in the field., Celebrity Testimonials Definition - When a celebrity endorses a product rather than an expert, people are more likely to act on emotions. If you use the same face wash as a celebrity, you too will look that great., Fear Mongering Definition - Creating fear in someone to convince them to believe in something they otherwise might not, or to convince them to buy a certain product., Facts and Statistics Definition - Researched information and evidence gives the author credibility and provides logical connections for the audience., Repetition Definition - Repeating words and phrases over and over and over again will help people remember things and it may also evoke certain feelings in the audience., Glittering Generalities Definition - Using positive and “glittery” loaded words so that people feel good about their beliefs, purchases, and opinions., Bandwagon Example, Loaded Language Example, Expert Testimonials Example, Celebrity Testimonial Example, Fear Mongering Example, Facts and Statistics Example, Repetition Example, Glittering Generalities Example,

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