rhetorical question, a question asked only for effect and not to obtain a reply, apostrophe, talk to someone who is not present , or to an object, an idea that represents a person, imagery, using images to trigger the imagination , emphatic tone, forceful tone, slogan, Short, simple, emotive phrases that are easy to remember, anaphora , repetition of a phrase at the beginning of several sentence, dramatic contrast, contrasting two points, such as “Ten years ago we had a reputation for excellence. Today, we are in danger of losing that reputation.”, pathos, appeal to emotion.

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