find - innovative ways, turn to - social networks/ social media, online - influencers, have an influence over other people's - purchasing decisions, endorse - brands/ products, savvy - consumers, be paid for - endorsement deals, beauty - vloggers, promote - their brands / a product, hold - particular sway, create a buzz - about their products online, move up - the queue, marketing - strategies, create - a profile / a campaign, word-of-mouth - publicity, break down - the barriers between ... and ...,

Gateway B2+ Unit 7 collocations to the text p.85

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