Examples of Logos: an appeal to one's sense of logic, or common sense. It uses information to make an argument, The Center for Disease Control (CDC) releases graphs and data to the public in order to encourage public health initiatives., In a letter to the president, the governor of NC included credible facts and numbers about how offshore drilling for oil could be bad for jobs and the coastline., You share a clear plan and timeline with your family to save up 50% of the cost of your own car., Examples of Ethos: an appeal based on character or authority. It makes the argument one you can TRUST, an ad includes a celebrity, person in uniform, or expert, Martin Luther King Jr. was a church minister who had an educational degree in theology. This helped him to gain _______ during the Civil Rights Movement., To persuade your parents to buy you a car, you explain that you have always been trustworthy and that you get good grades., Examples of Pathos: an author uses emotions such as fear, pride, desire, or sympathy, Patrick Henry gave a speech to the 1775 Virginia Convention. He tells the convention they should be worried about giving up their freedom for peace., A company tries to make their viewer feel worried about their family’s safety to sell a home security system., You tell your parents that your own car will give you a chance to bond with your little sister because you’ll drive her to school.,

Ethos, Pathos, & Logos

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