Is A collection of business with A common line of products or service. - industry , Is A way to understand the industry ability to support new growth. - carrying capacity , Is the number and diversity of contact with which you must deal. - complexity , Is A group of people or companies who have A demand for A product or service and are willing and able to buy. - market, they will focus on your company's effort. - target market , The process of grouping in marketing into smaller subgroups that define characteristics - market segmentations , Is the process of grouping A market into smaller subgroups - Market segments , The market based on where customers live. - geographies , Is the study of consumers based on social and psychological characteristics - psychographics , customers who buy good or series for business use make up. - industrial markets, Is the collection and analysis of information aimed at understanding the behavior - market research , Is used when you know very little about A subject. - exploratory research , Is A group of people whose opinions are studied to determine the opinions that can be expected from A larger population - focus group , to Determine is the status of something. - descriptive research , involves studying the past - historical research , The information that has already been collected. - secondary data , is information you obtain for the first time and use specifically for your study. - primary data ,

ch.6

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