Strength: Strategic business location, Wide distribution channels, Many strong network, Managers were awarded as the best leaders in the industry, Current ratio consistently 2.6:1, R&D team consistently produce sought after products, Good relationship with suppliers, Up-to-date information communication technology infrastructure, Low turnover among workers, Organisational culture fit with the business environment, Weakness: Outdated technology, Limited workers with strong competencies, Production machine underutilised, Difficult for the consumers to find information about the company in the social media, Most project resulted in low Return on Investment (ROI), Too much conflict among managers, Unhappy workers, Slow decision-making in a fast-pace industry, Operation delay due to frequent cyber attacked, Lack of support from the top management ,

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