alliteration - two or more words beginning with the same sound, direct address - speaking directly to your reader, uses personal pronouns, rhetorical question - questions that don't require an answer, facts - things that are true, opinion - someone's ideas, not necessarily true, repetition - repeating important words or phrases, emotive language - words to make you feel an emotion, statistics - number facts or data to prove a point (1/2, 60%, 3 out of 5), triples (rule of three) - list of three things in a sentence, hyperbole - emphasise, exaggerate and go 'over the top', imperative - giving an authoritative command; a bossy verb, contrastive pairs - a pair of opposing words or ideas , anecdote - a short amusing or interesting story about a real person or incident, humour - to amuse or be entertaining, examples - illustrating a point with further evidence,

Persuasive Techniques

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