Shared marketing and promotion (advertising) - Where a company like Alton Towers and Keloggs have an agreement where they promote each other into people buying/going to their product., Economic of scale (saves money) - The more the business can buy the cheaper each item is., Shared resources - Advertsing space e.g... billboards , Increase in different types of customer - If the companies have different products this attract different type of customers., Better customer service - More specialised staff, the better they can look after customers,

Advantages of common ownership or commercial partnership

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