Demand - The want or willingness of consumers to buy goods and services , Affect - To have an influence on something, Quantity demanded - The amount of a good or service that consumers are willing and able to buy , Factor - A thing which has an influence on something , Complements - Goods and services which are usually bought together , Substitutes - Goods which are bought for the same purpose , Income - Money received over a certain period , Normal goods - Goods or services whose demand increases/decreases if income increases/decreases , Inferior goods - Goods or services whose demand decreases if income increases , Expectation - The belief that something will happen , Shortage - A fall in the quantity produced and sold of a good or service , Consumer - A person who buys and uses goods and services to satisfy one's needs , To increase - To become bigger, To decrease - To become smaller,

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