Market share is the part of total sales our company has. If our market share is falling, it means ____ sell more or customers buy less. Demand is how many people ____ our product. A ____ market has many sellers and little room to grow. Short action: find the strongest market ____ (for example, large teaching hospitals) and measure conversion rate there. A crisis is a very difficult time for the business. In a crisis we need a clear ____ and a short backlog of must-have work. Put non essential ideas into maintenance mode. Reduce the burn ____ (money spent each month) and check our cash runway (how many months we can operate). Short action: create a 90-day ____ with one or two must-have features and a contingency plan if funding is delayed. A good choice comes from asking questions and ____ ideas. Use a ____ (strengths, weaknesses, opportunities, threats) to see options. Turn ideas into a ____ and run small experiments. Track ____ (key performance indicators) and set clear milestones. Make go/no go decisions and get stakeholder buy in. Short action: run a three-month experiment for a software product before stopping hardware production. Pricing ____ means the rules for how we set prices. Consider value based pricing: charge for the benefit customers get. Or try tiered pricing: basic free or low-cost tier, higher tiers with advanced features. Subscriptions (SaaS) give steady monthly income, while licenses are one-time fees. Always ____ ROI (return on investment) and ____ (total cost of ownership) for clients. Short action: design a three-tier price model (free trial, standard subscription, premium with analytics) and test it with ____ customers. Hardware means a ____ device (like an anatomy table). Software is programs or services (like a cloud anatomy library). Moving from hardware to software can ____ manufacturing costs and increase scale, but work is ____: you need cloud servers, APIs, data migration, and new licensing models. Consider ____ (systems working together) and compliance. Short action: pilot a SaaS anatomy library that uses existing imaging data (DICOM) and can integrate with a university’s LMS.

Navigating through a difficult market

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