To play on someone's emotions /tə pleɪ ɒn ˈsʌmwʌnz ɪˈməʊʃᵊnz/, to exploit someone's feelings to get what you want, The bandwagon effect /ðə ˈbændˌwæɡən ɪˈfɛkt/, encouraging someone to do something because "everyone else is doing it", Scarcity tactic /ˈskeəsəti ˈtæktɪk/, creating a sense of urgency (e.g. "ONLY 2 LEFT IN STOCK", To sway someone /tə sweɪ ˈsʌmwʌn/, to influence a person to change their opinion, Subliminal messaging /ˌsʌbˈlɪmɪnᵊl ˈmɛsɪʤɪŋ/, signals sent below the level of conscious awarness..

Persuasion Techniques

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