1) A customer chooses Product A over Product B because Product A has better features and value. This is an example of: a) Compatibility b) Relative advantage c) Complexity d) Innovation 2) Which statement reflects compatibility of a product? a) The product is cheaper than existing products b) The product is difficult to learn how to use c) The product fits well with the customer’s lifestyle and preferences  d) The product has advanced technology 3) What is meant by Trialability in a new product? a) The degree to which a product is affordable b) The degree to which a product can be tested on a limited basis c) The degree to which a product is easily distributed d) The degree to which a product is protected by a patent 4) Why is trialability important to consumers? a) It helps consumers compare prices b) It reduces production costs c) It allows consumers to evaluate the product before adoption d) It increases brand loyalty 5) What does Observability refer to? a) The degree to which a product’s benefits or attributes can be seen or described b) The degree to which a product is easy to use c) The degree to which a product can be tried before purchase d) The degree to which a product is available in many locations 6) What does the consumer adoption process refer to? a) The stages of producing a new product b) The stages where consumers decide to buy products in bulk c) The process of promoting a product d) The stages where a consumer decides whether to try, continue, or discontinue using a new product 7) Which of the following best describes the focus of the consumer adoption process? a) Company sales performance b) Market competition c) Individual consumer decision-making d) Product distribution

consumer behaviour

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