What OTC has is a few good products that it has to fully exploit., The most sensible option for growth is to exploit its existing distribution channels., But it also has to make use of new and emerging distribution channels., There is still a large body of potential customers on the market who are not aware of the self-testing product range., But on top of that it does make sense to look at trying to grow the repeat business among existing customers., There may be ways in which you can build sale, sales revenue by encouraging the frequency of usage., The first information is that the Indian market has a huge potential for diabetes self-testing kits., The second information is that there are grants and funding available for companies working in developing countries., These two things together would make sense to expand overseas rather than assessing that might be too risky., So that may change the balance of risk and perhaps a problematic growth strategy overseas turn into something worth pursuing.

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