1) A luxury hotel wants to reach high-income international travelers globally. Which method would be most effective? a) Handing out flyers at a local taxi rank b) An Above-the-Line television advertisement on a global news channel c) Putting a small poster in the local grocery store d) Sending a single SMS to a local resident 2) A local guest house wants to offer a "Stay 2 Nights, Get 1 Free" deal to walk-in guests this weekend. This is an example of: a) Broadcast Media b) Public Relations c) Sales Promotion d) Outdoor Media 3) Which customer is most likely to be reached by a billboard (Outdoor Media) placed on a major highway leading to an airport? a) A student studying in a library b) A tourist driving a rental car toward a city center c) A person listening to a private podcast d) Someone checking their personal emails at home

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