brand loyalty, Consumers who always buy Sony when they need a new TV are showing…….., brand image, The …………of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive., product lifecycle, A …………….consists of introduction, growth, maturity and decline., market leader, Microsoft is the ………….in computer software., market research, Focus groups and consumer surveys are ways of conducting ……….., brand awareness, No one recognises our logo or slogan. We need to spend more on advertising to raise ………., product placement, The use of Aston Martin cars and Sony computers in James Bond films are examples of ………..

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