1) Have you bought something recently which wasn't as good as the advertisement made you think? 2) Think of adverts which use the following to sell a product: a celebrity, an authority (e.g. a doctor),something free 3) What do you think is the most effective way of advertising something - on TV, the cinema, radio, internet, newspapers or something else? 4) What makes an ad memorable? 5) What is the funniest advertisement you have seen? 6) Can you think of an advertisement which you particularly dislike at the moment? 7) Do you buy products because of advertising? 8) Does it give status to wear particular brands like Nike or Lacoste? 9) When you watch TV, how much attention do you pay to the advertisements?

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