alliteration - repeating the first letter, bandwagon - everyone is doing it, hyperbole - extreme exaggeration, name calling - the competition is bad, ethos - ethical; trustworthy, logos - appealing to logic or intelligence, pathos - creates an emotion, repetition - repeating a song or picture, rhetorical question - a question to which everyone says, "well, yes", sense of urgency - make a decision now,

Persuasive Techniques

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