1) be attracted by a) be concerned about b) have a craving for c) express a desire d) be drawn to 2) be worried about a) have a craving for b) be a sucker for c) be concerned about d) become the norm 3) be favourite a) be a sucker for b) be preferred c) express a desire d) become the norm 4) become a habit a) become the norm b) die for c) be preferred d) aesthetic 5) describe what you want a) express a desire b) be preferred c) desirable d) become the norm 6) have a great desire for something really special a) be a sucker for b) be drawn to c) have a craving for d) be concerned about 7) want something badly, like a cold drink in hot weather a) die for b) have a craving for c) be preferred d) be concerned about 8) like something very much, so that you're unable to resist it a) be concerned about b) be a sucker for c) be preferred d) be drawn to 9) popular a) aesthetic b) desirable c) be concerned about d) be preferred 10) beautiful a) have a craving for b) aesthetic c) desirable d) become the norm

Planning and Designing Product Behaviour - Desirability

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