Advantages: The absence of a rigid schedule allows a discussion to develop and therefore be able to explore issues in detail, 'Natural' setting can encourage openess and honesty resulting in more valid data, The respondent is able to answer in their own words, The interviewer might be able to notice if the respondent is telling the truth or not, More likely to use open-ended questions and allow respondents to elaborate , Disadvantages: Time consuming to conduct, Analysing the information collected is more complicated and subjective, As each interview will be different, the data can be less reliable, Interviewer bias: the answers that respondents give can be influenced by the interviewer, Ethnicity, age or sex of the respondent and interviewer can affect the relationship and thus the answers given,

Unstructured interview

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