1) I need to always start with a definition in my 9 markers a) True b) False 2) I need to make three PEI paragraphs in my 9 markers a) True b) False 3) For Paper 1, I must always include two calculations from the case study - this ensures I get the two APP marks a) True b) False 4) PEI stands for... a) Point, Evidence, Infere b) Paragraph, Evidence, Infere c) Point, Evidence, Impact d) Point, Effect, Impact 5) Even if I don't know, I should always make a decision in a 9 marker a) Yes b) No 6) For the I in PEI, I should look to say things like... a) Therefore, this will increase revenue b) Therefore, this will increase brand awareness c) Therefore, this will decrease labour turnover d) Therefore, this will improve motivation in the business 7) There are two marks for APP in a 9 marker a) True b) False 8) ''One benefit to Ford of using market segmentation is that they can adapt their products to suit their segment. This will lead to more consumers choosing their brand and therefore increasing sales'' - what would you mark this PEI paragraph? a) 1 - U (no APP or AN) b) 2 - U, APP (no AN) c) 2 - U, AN (no APP) d) 3 - U, APP & AN (perfect!) 9) The marks for a 9 marker are as follows... a) K, U x2, APP x2, AN x1, EV x3 b) K, U, APP x2, AN x2, EV x3 c) K, U, APP, AN, EV d) K x2, U x2, APP, AN, EV x2 10) The structure for a 9 marker should always be... a) K, PEI, PEI, CONCLUSION b) K, PEI, DECISION c) K, PEI, PEI, PEI, DECISION d) K, PEI, CONCLUSION 11) A conclusion should be structure like... a) Decision, Justify, Context b) Decision, Justify c) Decision, explain why d) Decision, Justify (comparative words), Context

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