Hawthorne Effect  - Individuals modify an aspect of their behavior in response to their awareness of being observed., Quantitative data - Data that appears in numerical form, Qualitative data - Information that appears in written, visual or audio formi.e Interviews, reports and diaries, Representativeness   - The amount to which the findings of the researcher reflects the characteristics of the target population therefore if the findings are typical , Generalisability - This is the ability to apply the findings to the wider target population to make broader assumptions about the population , Validity  - This is if the findings are a true reflection of what the researcher set out to measure , Reliability - If the study can be repeated and similar findings are found it can be seen as reliable , Interviewer Effect - This is where a respondent will alter their responses to be more desirable to an interviewer on the basis of the interviewer's characteristics , Bias - Attitudes, beliefs or prejudices one holds before research is conducted which can cause unfair and unreliable findings ,

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