Type of product - The product that is been commissioned, for example posters for a bus shelter, Timescales - Key dates and deadlines for the project, Audience - This will show which segment of people are being targeted, Purpose - The key objective for the media product, Client ethos - The media product will need to align with the client's values and beliefs, Content - The components that need to be part of the media product such as key information, images, video, sound or functionality, Genre and theme - The look and feel of the product. This may include the brand voice and any emotions at the project should generate in the audience,

Client requirements

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