Metaphor - A direct comparison suggesting a resemblance between one thing and another, emotive language - appeals to the reader's emotions, cliche - over-used and unoriginal phrase, personification - describing something non-human as if it were human, idiom - a group of words in a fixed order that have a particular meaning that is different from the meanings of each word on its own, rule of 3 - a writing principle that suggests that things that come in threes are more memorable, simile - a comparison using 'as' or 'like' to show a resemblance between one thing and another, rhetorical question - a question that doesn't require an answer, onomatopoeia - a word that mimics the sound of the object or action it refers to, imperative - a command word or phrase, hyperbole - an exaggeration used for emphasis or humour, bias - only presenting one view or side of an argument, slang - informal words or phrases, more often associated with speech rather than written language, direct address - a persuasive technique to make the reader feel the writer is speaking directly to them, alliteration - the repetition of initial letter sounds, jargon - a particular group of words or expressions used by a profession that are difficult for others to understand, colloquial expression - informal everyday words & phrases usually associated with a particular area, formal language - generally used in serious situations like job interviews, repetition - repeating a word or phrase to emphasise a key point , statistics - use of facts & figures,

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