Construction - The way a media text is put together, e.g. the choice of images, camera angles, editing, sound, Mediation - The process a media representation goes through before it reaches an audiences, Selection - What has been chosen for inclusion in a representation. What is included is as important as what is left out, Anchorage - The pairing of images and text to create specific meanings about thing that is being represented., Stereotype - A simplified representation of something which relies on prior audience knowledge to be quickly understood., Ideologies - The ideas and beliefs of producers which influence the representations in media texts.,

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