Alignment - Helps provide structure, makes the page feel organised and easy to follow, Balance - An asymmetrical layout creates contrast, a symmetrical layout looks organised, Dominance - Created by making one item on the page bigger than the rest, Emphasis - Creating by having an item standout through use of bright colours, drop shadow, boldened, underlined atc., Rhythm/repetition - Created by repeating elements throughout a layout., Depth - Created by layering objects over one another or by adding drop shadows to an image/text, Unity - Created by using a common colour scheme, repeated pattern or theme, Contrast - Created by having differences or opposites on a layout e.g. straight lines with wavy lines., Mass/weight - Created by making an element larger/smaller or by using line or colour.,

HGC Elements & Principles

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