Short-term memory - Limited-capacity memory store, acoustic coding, duration of 18-30secs, Long-term memory - Permanent memory store, semantic coding, capacity unlimited, Coding - Format in which info is stored in each memory store, Capacity - Amount of info that can be held in each memory store, Duration - Length of time info can be held in memory, Iconic - Visual, Echoic - Sound, Haptic - Touch/feeling, Sensory memory/register - Store that ALL information goes in to, Attention - You must do this to get info from sensory memory to STM, Maintenance rehearsal - Repeat info to keep it in STM, Prolonged rehearsal - Repeat info for a long time to transfer to LTM, Retrieval - Bringing info from LTM back into STM,

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