Ethos - Appeal using credibility, Logos - Appeal using facts and statistics, Pathos - Appeal using emotions, Hyperbole - Overexaggeration, Inclusive Language - Using words like we and us to make the audience part of the group, Rhetorical Questions - Asked to make a point or for dramatic effect, Evaluative Language - Provides a positive or negative assessment of something, Emotive language - Using strong/specific language in order to evoke a response from your audience, Tone - The feeling of a piece of text, Modality - The language of possibility and necessity,

Persuasive Techniques

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