Political: Decisions made by the government, Healthy eating campaign by government, Decision to leave the EU, Economic: A change in interest rates, An reduction in tax paid by people and companies, A rise in inflation, Social: Attitudes to saving, Tastes and preferences e.g. veganism, Language and culture, Technological: Improved communications e.g. use of social media, Introduction of automation, Access to the internet, Legal: Laws introduced through parliament, Health and safety at work laws, Minimum wage laws, Environmental/ethical: Deforestation, Managing waste and pollution, Enforced recycling,

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