Fairtrade: Improves the reputation and encourages customer loyalty, Mark will make products more attractive to customers, which means a higher price can be charged, Products are more expensive, which may put customers off and decrease sales, Choice of suppliers is limited, which may lead to increased costs, Recycling: Improves the brand image, which increases brand loyalty, Competitive edge, which may encourage customers to shop with your business rather than competitors, Quality of the product may be poorer, which may damage the organisations reputation, Materials need to be sorted and processed, which may decrease productivity, Minimising Packaging: Goods are smaller and lighter, which reduces transport costs, Helps to give the business a good reputation, which may increase sales, Higher risk of products being damaged as there is less packaging, which could increase costs, Product may become less attractive to customers, which could decrease sales,

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