Anectodal Evidence - examples from personal experience, Credentials - Qualifications, such as those to make an informed opinion., Credibility - The capacity to be believed., Criteria - Standards by which to judge, Critique - Careful judgement by giving an opinion about strong and weak aspects., Peer Review - Examined by experts in the same field., Ethos - Involves the author presenting themselves as a credible authority on a subject., Logos - Refers to the use of reasoned argument to persuade., Pathos - Evokes the audiences' emotions., Appeals - Ways to convince the reader that the infromation provided in the paper is valid and believable.,

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