Main ideas 1: Use of chatbots by social media-based businesses has surged., It is expected the future will bring increased use of chatbots for online marketing purposes., Chatbots are programmed using AI technology., Businesses commonly use chatbots to respond to customer enquiries., Supporting ideas: They can simulate human-like responses to question prompts., They are trained to identify the customer problem, access relevant data and provide a response., Chatbots can increase brand awareness and loyalty by collec, Details and examples: Zebrabuzz is an example of a programme companies can use for online marketing., Facebook Messenger has 300,000 chatbots., In the US, online spending via chatbots is expected to reach $142 billion by 2024.,

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