Complete the guidelines for designing a website with the correct form of the adjectives in brackets. To be effective, websites must always score much ____ in what ‘usability guru’, Jakob Nielsen, calls ‘the three Fs’. Functional First of all, a website must be as ____ to use as anyone else’s. Badly-designed sites don’t function as ____ as their competitors’ and so they lose a lot more business. Another point is that sites which are successful are continually looking at how they can be even ____ to the user. Fast The second F is to be ____ than the rest. Customers won’t want to use the website if downloading pages on the site is ____ than on other sites. Familiar The final F is familiarity. A site which is ____ than its competitors’ may look good, but in the end it will be ____ if it’s similar to other websites and users know how it works and what it does.

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