Market segment - A group of people with similar characteristics that a product is aimed at., Market research - The study of consumers to understand their needs and preferences., Consumer profile - A description of typical customers, including age, habits, and lifestyle., Consumer behavior - How customers usually make decisions and buy products., Product launch - When a company introduces a new product to the market., Product range - All the products a company offers., Sales forecast - A prediction of future sales., Sales figures - The actual numbers that show how much a company has sold., Advertising campaign - A planned series of advertisements to promote a product., Advertising agency - A company that creates ads for clients., Advertise - To make a product or service known to the public.,

Marketing (E2)

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